Luxus and Germans:)
See in the picture an advertisment for a luxuary brand in Germany in a very liberal city (Freiburg). As you can see the they didn't evern bother to use German in it...
Instead the target group for 'luxus' are Russians and Arabic tourists.
btw, the RU translation there is incorrect. this should be smth like "passion towards luxury", not "for" in the meaning of "to the aim of"
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